PURVEYOR OF WORDS & WIT
Michelle Petroff
Be the Difference.
INSPIRE CHANGE & PROGRESS.
CREATE VALUE & DELIVER RESULTS.
PRODUCE IMPACTFUL CONTENT.
POWER KITS
If you are the type of person that loves IKEA furniture, Nespresso (how 'bout that foam?) and DIY, you will enjoy Power Kits. These slick, one-box packages provide tips, tools, resources, and expert advice on specific topics for bite-size upgrades to continually elevate yourself or your brand. Try one or try them all!
I'm all in!
COPYWRITING
Tired of struggling for words to show your value and engage clients? It's all fun and games until we have to talk about ourselves, convert sales, or turn ideas into reality, isn't it? Let me help with words that sell - launch copy, website copy, full copywriting, whatever ya got. Flyers, brochures, and marketing materials... I can also take those off of your plate!
I'm all in!
1:1 COACHING
Did COVID have you reevaluating aspects of how you do business or the need to have a more agile organization? Perhaps you are ready to take the plunge into a purpose-driven mission, emergency preparedness, or recruiting/retaining quality employees? Or maybe you just want to use the time for slick launch copy to show 'em what you're workin' with? I got you.
I'm all in!
meet MICHELLE
I grew up around my family's heavy-duty towing business and learned at an early age how important it is to be multifaceted and that diversified skills and services help yield long-term success. My foundational skills in research, copywriting, entrepreneurship, and marketing have been elevated through additional experience in graphic design, creative direction, branding, publishing, and social media to continually create new initiatives and bring projects to life. I am an ardent perfectionist who enjoys helping others and seeing the transformational change in the work that we do.
Here is where it gets awkward and I have to talk about myself. (insert wave)
I am Michelle, a sharp-witted, punchy gal who has been in some pretty big rodeos along my 20-something career in marketing, communications, and corporate consulting. I have spent the majority of my time working within the automotive, transportation, & motorsports industries, but the skills honed are universal.
OG WORDSMITH.
CULTURAL TRANSFORMER.
SARCASM GOLD MEDALIST. FAN OF OXFORD COMMAS.
A Bit About Me
see HOW I CAN HELP
Let's create engaging content and launch proven strategies to elevate your brand presence and profitability.
WANT TO MAKE SOME NOISE? Let's work together!
MY MYERS-BRIGGS AND ENNEAGRAMS ARE MORE ACCURATE BUT I AM A FIRE SIGN IN THE SENSE OF I AM VERY PASSIONATE AND INTERNALLY-MOTIVATED. THE TEMPER ALSO MATCHES THE HAIR.
SAGITTARIUS
MY SIGN IS...
(and finding obscure typos in articles and restaurant menus)
I am awful with remembering names and usually a party wallflower unless I really know the crowd.
LEARNING LANGUAGES
MY SUPERPOWER IS...
Bring on the bliny and pelmeni! I have been eagerly awaiting the time when my kids are old enough to comfortably travel there.
RUSSIA!
TAKE ME TO...
— MATT H.
