If you are a small or mid-size business owner, you are most likely working early mornings and late nights to keep everything in motion. As a result, there is less time and resources for marketing, strategy, and growth planning since you have little margin for error and just try to keep things rubber side down.

No marketing plan will guarantee increased customer retention or profitability; however, not having a plan will limit your earning potential and success. According to Investopedia, one of the most common reasons companies fail is poor marketing and web presence. In a difficult climate where 20% of new businesses shutter in the first two years, and only 25% make it to 15 years or more, you need to play all of the cards available for sustainable success. The way people research, engage, and select service providers or companies to do business with has changed in the last ten years, and your marketing strategy may not have kept up with the trends. Here are seven common mistakes that I have seen and how you can remedy them.