PURVEYOR OF WORDS & WIT
Michelle Petroff
i'm here to help you FIND YOUR PURPOSE... THE je ne sais quoI that makes you a flamingo in a flock of pigeonS; create a brand strategy to show up & show out; or curate a CORPORATE CULTURE that rocks the casbah.
I'm Michelle
Hey y'aLL!
tHEN Blazing a new trail & STILL feeling UNFULFILLED. But, the story doesn't end there...
i went from BEING AT THE TOP OF MY FIELD TO WALKING AWAY.
I come from a proud lineage of can-doers so the concept of quitting, even if for something better, is completely foreign. I love what I do and being a part of building something great that leaves a company, industry, or relationship better than it was before. Helping people and businesses meet their potential and exceed even their wildest dreams is extremely rewarding. But, that means I have had to step outside of my comfort zone and learn new skills, tackle new challenges, and never settle for being complacent. I had to leave the familiar for something unknown to be able to make a bigger impact. Some would say I quit. I see it as risking the comfort zone and striving for something exceptional. THIS is growth. As they say, go the extra mile, it is rarely crowded.
• Agriculture
• Automotive
• Construction
• Dealership Operations
• Education
• Food & Beverage
• Heavy Industry
• Motorsports
• Towing
• Transportation
• Trucking
• Utilities
• Brand Identity & Alignment
• Content Strategy & Creation
• Corporate Culture & Values
• Corporate Communications
• Creative Direction & Design
• Employee Engagement & Incentive Programs
• Leadership Coaching
• Long and Short Copywriting
• Social Media Marketing
• Sponsorship Placement & Activation
• Strategic Initiatives & Business Transformation
• Web Design, HTML & Wordpress
Experience
Industries
Helping people find their passion and develop purpose-driven strategies to convert potential to profit.
Curated content with personality, passion, AND purpose with authenticity.
Gigs along the way - historian/
web designer/copywriter/PR guru/marketing maven/
communications director/
strategist/multitasking ninja
(aka working mom of twins).
Award-winning initiatives that elevate small-business owners and their brands.
What I’m known for:
— SHERYL SANDBERG
Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.
2014-2019
Multiple personal, team & corporate awards and distinctions
2012
Ain't no 'hood like motherhood - I focused on initiatives I am passionate about as a mom of twins
2010
Seized the opportunity to work for a leading heavy-truck dealer network as their first "creative"
2006
Helped our family business while my dad was sick
2005
Hustlin' to the top of my game but still not feeling fulfilled
2003
Shifted gears to move to NC and do PR/marketing in motorsports
2000
Graduated college and planned to teach at the college level after grad school
1997
Started doing PR and websites while in college
My Timeline
kinda like oregon trail minus dysentery
PRESENT
Blessed to work with goal-driven leaders and change agents
INDUSTRY PANELS & MEMBERSHIPS
INDUSTRIES SERVED TO DATE
AWARDS & DISTINCTIONS
YEARS OF EXPERIENCE
tv show
90 Day Fiance
Red Hair
FAVORITE ACCESSORY
ALWAYS HAVE
Hand sanitizer - I'm that chick
favorite AUTHOR
ANTON CHEKOV
Loving...
being a mom to my two favorite people
DRINK OF CHOICE
Iced COFFEE
LITTLE DETAIL
THE OXFORD COMMA
DOLE WHIP
DESSERT
I'm a little crazy about...
I am an Enneagram Type 1 (Reformer/Perfectionist) and Myers-Briggs INTJ (Architect/Strategist) through and through! I love the process of getting to root issues, research, planning, testing, and building something amazing.
I believe if you stand for nothing, you will fall for anything. Infertility, various immune conditions, and lipedema awareness are a few of the causes near and dear to me. I often speak and share my story to help others going through similar journeys.
I have a long-standing addiction to pens and journals. I love creative expression including bullet journaling, interior design, sewing, and baking. Don't worry, I swear a lot to keep it interesting.
