i'm here to help you FIND YOUR PURPOSE... THE je ne sais quoI that makes you a flamingo in a flock of pigeonS; create a brand strategy to show up & show out; or curate a CORPORATE CULTURE that rocks the casbah. 

I' am Michelle

Hey y'aLL!

tHEN Blazing a new trail & STILL feeling UNFULFILLED. But, the story doesn't end there...

i went from BEING AT THE TOP OF MY FIELD TO WALKING AWAY.

I come from a proud lineage of can-doers so the concept of quitting, even if for something better, is completely foreign. I love what I do and being a part of building something great that leaves a company, industry, or relationship better than it was before. Helping people and businesses meet their potential and exceed even their wildest dreams is extremely rewarding. But, that means I have had to step outside of my comfort zone and learn new skills, tackle new challenges, and never settle for being complacent. I had to leave the familiar for something unknown to be able to make a bigger impact. Some would say I quit. I see it as risking the comfort zone and striving for something exceptional. THIS is growth. As they say, go the extra mile, it is rarely crowded.

• Agriculture
• Automotive
• Construction
• Dealership Operations
• Education
• Food & Beverage
• Heavy Industry
• Motorsports
• Towing
• Transportation
• Trucking
• Utilities

• Brand Identity & Alignment
• Content Strategy & Creation
• Corporate Culture & Values
• Corporate Communications
• Creative Direction & Design
• Employee Engagement & Incentive Programs
• Leadership Coaching
• Long and Short Copywriting
• Social Media Marketing
• Sponsorship Placement & Activation
• Strategic Initiatives & Business Transformation
• Web Design, HTML & Wordpress

Experience

Industries

Helping people find their passion and develop purpose-driven strategies to convert potential to profit.

Curated content with personality, passion, AND purpose with authenticity.

Gigs along the way - historian/
web designer/copywriter/PR guru/
marketing maven/designer/
communications director/
strategist/multitasking ninja
(aka working mom of twins). 

Award-winning initiatives that elevate small-business owners and their brands.

What I’m known for:

— SHERYL SANDBERG

Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.

words i live by

2014-2019

Multiple personal, team & corporate awards and distinctions

2012

Ain't no 'hood like motherhood - I became more conscious about  working on projects I am passionate about

2010

Seized the opportunity to work for a leading heavy-truck dealer network as their first "creative"

2006

Helped our family business while my dad was sick and my mom focused on his care

2005

Hustlin' to the top of my game but still not feeling fulfilled

2003

Shifted gears moving to NC continuing PR and marketing work in motorsports

2000

Graduated college and planned to teach at the college level after grad school

1997

Started doing PR and websites while in college

My Timeline

kinda like oregon trail minus dysentery

PRESENT

Blessed to work with goal-driven leaders and change agents

INDUSTRY PANELS & MEMBERSHIPS

4

INDUSTRIES SERVED TO DATE

12

AWARDS & DISTINCTIONS

5

YEARS OF EXPERIENCE

20

tv show

90 Day Fiance

Red Hair

FAVORITE ACCESSORY

ALWAYS HAVE

Hand sanitizer - I'm that chick

favorite AUTHOR

ANTON CHEKOV

Loving...

being a mom to my two favorite people

DRINK OF CHOICE

Iced COFFEE

LITTLE DETAIL

THE OXFORD COMMA

DOLE WHIP

DESSERT

I'm a little crazy about...

I am an Enneagram Type 1 (Reformer/Perfectionist) and Myers-Briggs INTJ (Architect/Strategist) through and through! I love the process of getting to root issues, research, planning, testing, and building something amazing.

One

I have a long-standing addiction to pens and journals. I love creative expression including bullet journaling, interior design, sewing, and baking. Don't worry, I swear a lot to keep it interesting.

Two

I believe if you stand for nothing, you will fall for anything. Infertility, various immune conditions, and lipedema awareness are a few of the causes near and dear to me. I often speak and share my story to help others going through similar journeys.

Three

next thing

Random Things

to know about me

work with MICHELLE

YOUR POTENTIAL.

Get ready to IGNITE