PURVEYOR OF WORDS & WIT
Michelle Petroff
It's time to quit the tiring hustle or 'fake it til you make it' M.O. and take action to be authentic and elevate yourself and your brand. Ditch the competitor comparisons and fear of rattling a few cages. Great things only come to those who dare greatly. That is so cliché but poignantly true.
for those who live to stand out.
COpy & Creative
Data has proven that purpose-driven companies command more market share and generate higher profits than their counterparts. That line usually captures the attention of most entrepreneurs and business execs. Market share, profits, and actually employee engagement and retention. It is trifecta! So what is the catch?
Authenticity. Bottom line. Everyone understands that businesses are open to make profit. While important, the company that you build (and the revenue that it generates) is only as strong as the foundation that it is built upon and those who sustain it. But you must have authenticity - this is not a time to be a follower or you will lose credibility. You will never please everyone. But knowing who you are, what you stand for, and what unique products and/or services that you deliver is something that pioneers and powerhouses never apologize for.
It's never too late to start but it's always too late to wait.
OLD WAYS WON'T OPEN NEW DOORS.
to feel at peace with the direction things are going and proud of legacy that you have created so you can look ahead to new goals?
do you want...
unable to fully articulate your mission, values, or unique services? Do you feel unsatisfied with piecemeal marketing because you are limited by time or design resources?
are you...
that you want to have a stronger market presence or improve the employee experience but you just feel overwhelmed and stuck in the way things have always been rut?
do you find...
who is this for?
- KIRA V.
michelle was crucial to the launch of my company. she helped me develop my brand voice, identify my target audience, and created amazing launch copy and marketing communications.
Does COVID-19 have you reevaluating aspects of how you do business or the need to have a more agile organization? Perhaps you are ready to take the plunge into a purpose-driven mission, emergency preparedness, or recruiting/retaining quality employees? Or maybe you just want to use the time for slick launch copy to show 'em what you're workin' with? I got you.
1:1 coaching
Tired of struggling for words to show your value and engage clients? It's all fun and games until we have to talk about ourselves, convert sales, or turn ideas into reality, isn't it? Let me help with words that sell - launch copy, website copy, full copywriting, whatever ya got. Flyers, brochures, and marketing materials... I can also take those off of your plate!
COPyWRITING
If you are the type of person that loves IKEA furniture, Nespresso (how 'bout that foam?) and DIY, you will enjoy Power Kits. These slick, one-box packages provide tips, tools, resources, and expert advice on specific topics for bite-size upgrades to continually elevate yourself or your brand. Try one or try them all!
POWER KITS
Sampling of Services Offered
INDUSTRY PANELS & MEMBERSHIPS
INDUSTRIES SERVED TO DATE
AWARDS & DISTINCTIONS
YEARS OF EXPERIENCE
— Mike H.
"Michelle was able to help identify our core objectives and deliver results for our employees & customers."
— Bob S.
"Michelle helped guide us through some transitions with calculated communications that benefited our audience and employees."
— Courtney F.
"Working with Michelle is an investment in your future success. She has an amazing skillset and can do attitude."
